Eulogy delivers national advertising campaign for Britain’s new energy body: National Energy System Operator (NESO)
News
Britain’s new National Energy System Operator (NESO) has launched its national advertising campaign, with Eulogy as its creative advertising partner for the launch.
Eulogy handled creative strategy, production, and paid media delivery. The campaign runs across digital and print out-of-home, paid social, organic channels and display advertising.
For the campaign, Eulogy developed the hero brand message ‘Your Energy, Your Future, Our Purpose’, which has run across all advertising creative and a series of brand launch films.
Reflecting the nationwide role of NESO, the out-of-home ads will run across metro, rail and roadside placements in London, Cardiff, Glasgow and Edinburgh.
The campaign marks a major milestone in the country’s journey towards energy transformation, as the organisation sets out its mission to support Britain, working with industry and Government, in reaching a cleaner, more affordable and secure, low-carbon future. Established under the UK’s 2023 Energy Act, and formally established this year, NESO was created as an independent body to accelerate Great Britain’s energy transition and guide the nation toward a sustainable, net-zero future.
To demonstrate NESO’s role, Eulogy filmed key experts from across England, Scotland and Wales, sharing industry perspectives on the crucial role of NESO and the journey to a net zero future.
Ellie King, Strategic Planning, Content and Brand at NESO, says: “Launching NESO is a critical moment in Britain’s journey to an affordable net zero future. Eulogy has been an extension of the NESO team from day one.
“From pitch onwards, the team understood the brief, our brand, and what we are here to achieve with this launch. They have collaborated with us every step along the way, and we are delighted to welcome NESO to Britain with Eulogy’s creative support.”
Rich Ware, Strategy Director, adds: “What this campaign highlights perfectly is the reputation our industry has built across such a range of disciplines. I think it says it all when we win and deliver up a brief for creative and advertising.
“We have been working on these opportunities with existing clients for some time but have seen a real ramp-up in business coming through in this space. By offering clients an agile and integrated approach to creative advertising alongside wider comms, the old market model may be challenged.”
Joss Freestone, Head of Advertising and Media, adds: “NESO has a fundamental role to play in marshalling our energy sector to achieve what we need for the future of British energy. We are incredibly proud to have worked with the NESO team as their creative partner for this launch, to introduce the organisation on such a nationally relevant issue – it reflects the growth in our offer and the expertise of our team.”
