Results
sales year-on-year growth
media hits per year
product samples at
brand activations
Brief
As a category disruptor, Halo Top launched in the UK after taking the US by storm, and wanted to be seen as the cool, low-calorie ice-cream that doesn’t compromise on flavour.
Solution
As a brand, Halo Top stands for flavour and fun. And getting ‘tub in-hand’ for UK consumers, media and influencers was key to driving awareness and buzz around the brand hitting UK shores.
We did it all – from floating a giant tub in London for the UK launch and hosting a 90’s dance fitness class for influencers, to launching a summer hotline for free ice cream drops.
We even created an experiential activation called The Bank of Halo Top in London to launch its new Platinum range, featuring interactive ATM machines which dispensed free sprinkles.
For media, we took a drag queen-fronted sampling tour around publisher HQs, so that journalists could try new flavours.
We ran a proactive and reactive press office, generating widespread national and consumer lifestyle coverage to help Halo Top be known as the cool, low-calorie ice-cream that tastes great too.
And we filled the brand’s Instagram with interactive content, branded filters and an online Hotter than Ibiza summer giveaway, to drive consumer engagement.
To support business growth, we got the founders interviewed by the Financial Times, Sky News, and BBC and regularly featured in grocery trade media.
Our work drove retail listings, and Halo Top won The Grocer’s ‘Launch of the Year’. The founders were given the Financial Times ArcelorMittal Boldness in Business Award.
