🤖 AI  

A new report from Muck Rack found 75% of PR agencies are using AI tools but how they use them can vary widely. Those leading the way are moving beyond basic AI adoption to develop unique strategies and training programmes that reap the most benefits of AI. Agencies that focus on experimenting with AI's potential for storytelling, rather than just efficiency, will unlock new ways to engage audiences and lead the charge in innovation📊📰  

🧖‍Health and Wellness    

Tom Hale, CEO of our client partner ŌURA, shared his insights on the future of health, technology and wearable innovation with Forbes. With consumers embracing preventative care, Tom laid out how wearables can be utilised to deliver hyper-personalised health support, and take strain off health services. Metabolic health is also thought to be at the forefront of the health industry, with health businesses increasingly recognising it as crucial for overall wellness🌿💡  

🚖 Transport  

Nour Rasamny, Head of Operations at FREENOW UK, highlighted the critical challenges facing the taxi sector, particularly the decline of black cab drivers. She emphasised the need for proactive collaboration between industry leaders, including ride-hailing platforms and other stakeholders, to advocate for support measures that ensure the long-term sustainability of black cab drivers. Read more in Taxi Point magazine here 📈🚗