Results
leading lifestyle and tech
journalists at John Lewis
launch press event
Brief
Drive awareness and product consideration of Oura Ring in the UK market and establish Oura as the leading holistic health companion.
Launch Oura Ring in UK retail for the first time with John Lewis.
Build a network of engaged and loyal British journalists and key opinion leaders to drive brand love and loyalty.
Solution
Launching the brand in John Lewis
To establish Oura in the UK market and build hype for the brand’s first retail launch in John Lewis, we organised an exclusive, premium press brunch at The Standard Hotel in London with 23 leading lifestyle and tech journalists including Vogue, Grazia, The Guardian, TechCrunch and GQ. This event directly resulted in over 20 top tier pieces of in-depth feature and review coverage.
Eulogy secured interviews with Oura’s CEO Tom Hale, leading to a live segment on CNBC Europe, the brand’s first Financial Times HTSI piece in print and online, a Forbes in-depth write up with David Phelan and a glowing Daily Mail Best Buys review.
Using owned data to achieve feature articles
We know journalists love data. To continue momentum post-launch, we wrote and designed the UK Sleep Report, to provide relevant insight and expertise to our audience of health optimisers and wellness enthusiasts. This was quoted in publications including The Telegraph, Vogue and T3.
Driving consistent media coverage in premium titles
Our creative ideas for press office activity, maintaining relationships with key journalists with updates on new features, and gifting rings for review to the top tier outlets drives consistent earned media coverage across premium titles.
