Staropramen’s brand purpose, “inspire the expert within,” connects people who love food, drink, and socialising. With its perfectly balanced taste, it's the ideal match for these moments.

For this campaign, we focused on those who enjoyed staying in – whether hosting a dinner party, cooking for loved ones or indulging in a gourmet takeaway.

So, mouths watering, we focused on ramen, a dish we saw constantly being reimagined, enhanced and flipped on its head alongside ‘ramen hacks’.

Here, Staro-Ramen was born.

To bring it to life, we partnered with Kanada-Ya (a renowned London-based Japanese Ramen micro chain) and Matsudai (a Cardiff-based ramen restaurant) to develop a bespoke ramen dish that expertly incorporated the Staropramen product itself into the recipe.

It not only pushed new ground, but it tasted delicious too.

The month-long special featured StaroRamen at all partner restaurants, served with a free Staropramen or Staropramen 0.0%. We created mouth-watering imagery, including a faux ramen packet for intrigue and potential future expansion.