Instagram comes on top
Instagram overtakes TikTok as the world's most downloaded app, and more updates from TikTok, and Meta | 12 / 03 / 24
Written by: Ben Robinson
📲 Instagram has overtaken TikTok as the world’s most downloaded app. Instagram has seen a 20% YoY increase in downloads, whereas TikTok saw an increase of 4% within the same period. However, TikTok’s user base are more active, according to UK-based digital marketing agency, Accuracast – the average user spends a whopping 95 minutes on the platform each day, compared to 62 minutes for the average Instagram user. Read more here.
👥 Growing an engaged Instagram following is a priority for an increasing number of brands. But in a world of infinite scroll, follower growth and retention can prove difficult. So how can brands cut through to reach new audiences? From creating a social SEO strategy to utilising platform functions such as co-posting and more, these top tips to building an Instagram following will put brands on the right path.
🏛 Could a US TikTok ban happen for real? With growing concern and a new bill proposed to help address US national security concerns posed by foreign-owned social media apps, it would appear that TikTok is closer to the chopping block than ever before. However, with concerns raised by the White House and specifically, Donal Trump around the unchallenged power that would be held by Meta in a TikTok-free landscape, is it plausible that the platform could be axed? Read the latest here.
💬 Looking to level up your DM Game? Meta has revealed that new DM features will be coming to messenger. These include the ability to edit your messages for up to 15 minutes after sending, pin up to three chats to the top of your DM inbox and switch off read receipts (good news for all the 👻 out there). Additional customisation is also possible – chat themes can now be changed, and stickers can be favourited, bringing them to the top of the sicker tray for ease.
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