Google highlights top Halloween search trends
Google has launched the newest version of its Frightgeist listing all the latest Halloween trends.
Written by: Grace Chalkley
👻 Google highlights top Halloween search trends. Looking for some Halloween inspiration for your next campaign? Google has launched the latest version of its Frightgeist listing all the latest Halloween trends based on Google Search activity. This year's trends include Australian breakdancer Raygun, Beetlejuice and Deadpool.
🧠 TikTok offers free access to mental health support for creators. TikTok has partnered with Headspace to provide up to 20,000 creators with six months' free access to the Headspace app. The initiative aims to help creators avoid burnout and handle the pressures that come with audience expectation.
📈 LinkedIn reports increase in CEO activity in the app. The UK has seen a 30% rise in C-suite professionals on LinkedIn in the past five years. LinkedIn has also shared that globally, there's been a 23% increase in posts from chief executives year on year; their content gets four times more engagement than other LinkedIn Members. This shift might be one to keep in mind for your LinkedIn strategy.
🎨 Report looks at the latest trends and challenges in creator marketing. Following a dip in creator investment last year, likely due to rise in AI, investment has gone back up in 2024 and seen much success for agencies. According to a report by CreatorIQ, those who spent $1M or more on creator marketing annually achieved their highest ROI.
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