Threads introduces disappearing posts

Disappearing posts introduced to Threads, and more from TikTok, and Instagram

Written by: Sophie Mason

⏲️ Threads has introduced live testing for disappearing posts. Now available to select users, this new ephemeral posting feature automatically deletes updates after 24 hours. By enabling this option in the post creation tools, users can share more freely without worrying about their content being permanently linked to their profile.

🗣️ TikTok has rolled out personalized AI voiceovers, allowing users to generate AI replicas of their own voice directly within the app. By recording just a few sentences, users can create a custom AI voice that can be applied to future clips, adding a personal touch to their content and enhancing creative possibilities.

🎶 You can now personalise your Instagram profile by adding your favourite song, giving visitors a glimpse of your music taste. While the track won't autoplay, it's a fun way to showcase the tune you're currently loving.

✅ Instagram adds new option to tag Channels when uploading a post. Tagging a channel within an upload flow allows users to immediately share their latest updates directly into the channel feed as opposed to reposting a link to their latest post. It provides an easier way to maintain engagement within broadcast chats, feeding your latest updates directly through to the stream.

Need creative comms support?

Need creative comms support?

We'd love to chat - get in touch

We'd love to chat - get in touch

Eulogy Ltd
Third Floor

Brownlow Yard

12 Roger Street

Bloomsbury

London, WC1N 2JU

Eulogy Ltd
Third Floor

Brownlow Yard

12 Roger Street

Bloomsbury

London, WC1N 2JU

Eulogy Ltd
Third Floor

Brownlow Yard

12 Roger Street

Bloomsbury

London, WC1N 2JU