Instagram recommends longer Reels
Instagram promotes longer form Reels, and more from TikTok, LinkedIn, and Bluesky
Written by: Sophie Mason
📽️ Instagram recommends longer Reels for discovery, encouraging users to post clips up to 3 minutes long. With a shift in preference to longer form content, Instagram states: "Appetite around long-form content is changing, and we'll continue to improve how Reels are recommended on Instagram."
📚 TikTok launches new initiative for the 80th anniversary of Holocaust Remembrance Day. TikTok has partnered with World Jewish Congress and UNESCO to create a new in-app hub, featuring educational videos about the Holocaust.
🏅 LinkedIn updates 'Top Voice' badge requirements, which recognise members as leading experts in their field. The badge lasts for a six-month period, with the app reviewing the badge allocation regularly. New requirements include: creating consistent content, providing high quality contributions, and sharing insights on topics such as news, industry, or the local economy.
📱 Bluesky adds video tab on profiles to maximise user engagement for its dedicated video feed.
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