Building the Tyl brand in a crowded payments space

communications

Going beyond the product to champion our small business audience

Results

164

pieces of coverage across 18 months across national,
broadcast, regional and industry media.

pieces of coverage across 18 months across national, broadcast, regional and industry media.

Brief

In a competitive market, we needed to build Tyl’s brand as a trusted payments partner for small and medium businesses, grounding the brand’s solutions in the context of the customer.

Solution

Executed a series of campaigns tapping into cultural and business conversations, including the state and future of the high street, SME growth across the country, the issue of late payments, and more.

Used expertise and insights to explore what SMEs need to succeed and thrive in today’s world, securing national media such as The Daily Telegraph, The Sun, The Mirror, Metro, Daily Express, and The Independent, and creating on-site content for SEO and digital marketing.

Delivered a drumbeat of executive thought leadership, industry commentary and interviews across customer-specific verticals, financial services, fintech and business titles.