A tale of two beers
Staropramen & Pravha
During London Beer Week we created the Spirit of Prague pop up bar to build awareness and trial of Staropramen and Pravha.
We split the space at The Old Truman Brewery in half to showcase the two brand’s unique personalities and stories in an intriguing way for consumers. With beer experts on hand to offer consumers guided tastings, beer and pretzel pairings and a Prague price beer offer, by mentioning the secret word “Pohoda”, we delivered a premium experience that gave Londoners a taste of the traditional and modern side of Prague, serving 1,457 pints to over 1,000 attendees.
We reached 73 million people through 85 pieces of earned media, and reached 5.5 million through our social media activity.