Instagram experiments with virtual pets for stories

Instagram tests virtual pets for stories, and more updates from Threads, and Instagram | 11 / 06 / 24

Written by: Sophie Mason

🐶 Instagram experiments with virtual pets for stories. The new in-development sticker called 'pals' is being tested, which is a digital character you can add to your story. The more likes that you get on your story, the more the virtual pet will grow.

#️⃣ Threads tests a new way to boost hashtags, via reminders in the composter flow. The Threads team are deliberately moving away from the traditional hashtag format after its introduction of tags last November, though the app still requires specific indicators to align the right conversations with users. 

👍 Instagram looks into audience feedback for unpublished Reel clips. The app is trying some new options that will allow creators to get feedback from friends on their Reel clips before posting them publicly. This could improve the content quality within the main feed.

📣 OpenAI expands its team after appointing former leaders from Nextdoor and Instagram. Both are considered social media experts, and they bring a wealth of experience in the digital media world, with a specific focus on social media based U.I.

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Third Floor

Brownlow Yard

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Bloomsbury

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